The Challenge: Geek Squad is renowned for their ability to solve computer conundrums and other sticky technical situations. But when it came to highlighting key customer information on, their response fell short.

The Response: Reinvigorate the “My Account” section by bubbling forward user-based alerts and updates at appropriate times. These at-a-glance notices range from repair status notifications to subscription renewals to fun, bite-sized bits of Geek Squad lore and statistics.

creative partners: Mike Rook Drew Lintvedt