Finding the ideal personal computer feels anything but personal. Intel wanted to deliver a mobile ad experience that helped users get recommendations that felt as personal as their face. How? A mobile ad allowed users to upload a photo from Facebook and encouraged them to participate in a six question survey. With every question answered, a digital coat of paint was applied to their photo. The end result? Personalized PC specs and a unique PC portrait to share with the world.

creative partners: Jason Nelson Mike Rook