The Challenge: The Intel Retail Edge Program keeps electronic store salespeople informed and educated about Intel technology. However, usage is down and only a desktop experience is available.

The Response: Create an IREP Mobile site centered around a daily prize-based pop quiz. If users put together streaks of correct answers, their chances of winning prizes increases exponentially. Plus, users can sift through the latest Intel developments, promotions and IREP community connections in streamlined content chunks.

creative partners: Mike Rook Jason Nelson Drew Lintvedt